#29 Sustainability through the lens of the Bell curve, with Tariq Al-Olaimy

When we take a look at sustainability through the lens of the Bell curve, where can we sense the biggest leverage for the decades ahead? Is it more in the realm of adoption and mainstreaming of less bad (like saving energy, and carbon) behavior in business? Or is it rather in radically rethinking business models at the core? Some of the examples of Tariq's work that are outstanding in their ripple effects across sectors that have the potential to build templates for other projects, as to massively scale and finally, some examples that failed, and also why?