29- Understanding the Difference and Importance of Both Marketing and Launching

Send us a textLaunching your offers is an overwhelming process that involves a lot of terminology and lingo. It’s difficult enough to plan and prep all the moving pieces of a launch, so to help you make this process a little easier, I’m explaining these terms and what you need to know when it comes to launching.I start with the important differentiation between marketing and launching. I explain what the marketing process is, what constitutes marketing, and why this step is crucial to the success of a launch. Then, I dive into what the term “evergreen” means and why it isn’t as hands-free as it sounds.This episode is a must if you want to launch your offers strategically. Tune in as I answer some of your burning questions like why automation might not be the right step for you, how to test your marketing materials, and how to determine the strategy that makes the most sense for your offer. Here’s a closer look at the episode:What is marketing?What the term “evergreen” meansThe difference between live launching and evergreenWhy automation might not be the right step for youThe biggest misconception about going evergreenTesting out your marketing materialsDetermining what makes the most sense for your offerMy experience with launching and the biggest takeaways from those experiences “You have to learn to sell while you're awake before you can get sales in your sleep. So automation isn't your savior. Your funnel expert isn't your savior for your business. In fact, what they do doesn't work if what you have on the front end of your business isn't working.” - Latesha Lynch Resources:Website: https://hermarketingcoach.com/Revolutionary Brand (now only a part of Revolutionary Society)Instagram: https://www.instagram.com/hermarketingcoach/Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here. Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here. ________________ Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn. Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com