29: Vice President of Islamic Marketing at Ogilvy, Shelina Janmohamed, has a theory on the social healing power of chips

This week we’ve snuck up the Thames to Ogilvy’s offices to catch Shelina Janmohamed; the bestselling author of Love in a Headscarf (a memoir about growing up as a British Muslim woman), and the Vice President of Islamic Marketing at Ogilvy- The world's first bespoke consultancy for building brands with Muslim audiences.She also, somehow, still finds time to write for the Daily Telegraph, The Guardian and the BBC, and was named one of the UK’s 100 most powerful Muslim women. She talks to us on how brands and agencies can understand the Muslim population better to create better ads and comms, writing books, how writing ‘Be Nice’ on her index finger helps her be a better person, how being a mother has improved her efficiency x10, the social healing power of chips, working on the iconic Motorola RAZR and more./////Follow Shelina on LinkedInOn TwitterOn FacebookHer books/reports are: Love in a Headscarf by ShelinaGeneration M by ShelinaThe Great British Ramadan from Ogilvy.Book Recommendation: Alchemy by Rory Sutherland/////