29: Your Avatar Client Isn't As Important As You Think

In this episode, Tim and Randy will talk about avatars for personal training facilities, not as far as clients themselves, but more about the avatar problems that a facility solves as a business. It’s more important for a personal training business to figure out the problem that it is solving than to figure out the ideal clients it should be targeting. That way, the business can cater to the needs of a wider demographic, stay competitive, and be on the right track to long-term growth and sustainability. Key Takeaways: Your training should be a solution to a problem, not a person (02:48) A good marketing campaign capitalises on both halves (05:19) Delivering results based on the problem, not the individuals experiencing it (06:19) Your unique selling proposition will be critical (07:41) Fitness, nutrition and accountability (10:33) Figuring out what you’re known for (11:55) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim: Schedule A Call Facebook Instagram LinkedIn Connect with Randy: Facebook Instagram -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!