290: Naomi Mdudu, From Content to Consulting

On this episode of the Healthy Wealthy and Smart Podcast, Naomi Mdudu joins me on the show to discuss strategies for entrepreneurial success. Naomi Mdudu founded The Lifestyle Edit in February 2015, following a string of successful positions within the fashion industry in the UK. Her love of digital media and the lack of real-life content for women inspired her to create the UK's first digital lifestyle glossy, which has amassed a loyal following in the UK and US in the short time since its launch. In 2016 she expanded The Lifestyle Edit business to encompass a consulting company that supports the small to medium sized female founded businesses she champions on the site. In this episode, we discuss: -How Naomi made the leap from managing a content platform to consulting small businesses -How to differentiate yourself from others in your space -Strategies for on-boarding new clients and how to manage their expectations -Why you should focus on cooperation over competition -And so much more!   Pursuing entrepreneurial ventures is more about conquering fear than taking excessive risks. Naomi has found, "The fear is more about the unknown. When you really break it down, many of us don't have anything to lose." She has found that challenging your mindset will help squelch most doubts saying, "I'm in a really strong and empowered position."   Seeing your work directly contribute to your personal success and benefit others is one of the many rewards of being an entrepreneur. Naomi offers, "Every day I wake up knowing that my success boils down to me and how much I am willing to put in it. I can't think of something more liberating than that."   Expanding a business requires delegation of certain tasks to allow more time to focus on what actually matters. From Naomi's experience, she states, "In order for my business to grow, I need to constantly be working in my mode of genius and delegate the rest."   For more information on Naomi: Naomi Mdudu founded The Lifestyle Edit in February 2015, following a string of successful positions within the fashion industry in the UK. Prior to launching The Lifestyle Edit, Mdudu was the fashion editor of Metro as well as City A.M.'s Style Editor and the PR to luxury Italian label Alessandra Ferreira. Her love of digital media and the lack of real-life content for women inspired her to create the UK's first digital lifestyle glossy, which has amassed a loyal following in the UK and US in the short time since it's launch. Hailing from South London, Mdudu graduated with a law degree, before turning to fashion and has worked with the likes of Harper's Bazaar, Glamour and Tatler, all before reaching her mid-twenties. In 2016 she expanded The Lifestyle Edit business to encompass a consulting company that supports the small to medium sized female founded businesses she champions on the site. She's currently living between London and New York, as she expands The Lifestyle Edit internationally.   Resources discussed on this show: The Lifestyle Edit The Lifestyle Edit Twitter The Lifestyle Edit Instagram Naomi Mdudu Twitter Naomi Mdudu Instagram 1000 True Fans by Kevin Kelly The E Myth Revisited The 7 Habits of Highly Effective People Rising Tide Society   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my blog post on the Top 10 Podcast Episodes of 2016!