290: The Empire Strikes Back - Muppets, Underoos & Bantha Tracks

In honor of its 40th Anniversary, this episode is all about publicity on The Empire Strikes Back, with special guest Craig Miller (Lucasfilm Publicity 1970s-1980s). We talk about how the publicity campaign was a pioneer for its time, ushering in a new way of marketing movies that continues to this day. Some of these include a 1-800 number to speak with your favorite Star Wars character, articles in Bantha Tracks, and The Muppet Show appearance. Craig was largely responsible for all content of Bantha Tracks, the first Star Wars fan club magazine, and talks about the lead-up to TESB through its pages. We dedicate this episode to the memory of Charlie Lippincott, who just passed away on May 19th. Mr. Lippincott worked as the Senior VP of Adverstising, Publicity, Promotion and Merchandising at Lucasfilm, and was a mastermind of promotion.  Sarah is donating AND selling face masks! For all the details, click here. Small World Vacations Small World Vacationsis an official sponsor of Skywalking Through Neverland. Contact them for a no obligation price quote at www.smallworldvacations.com. Tell them Skywalking Through Neverland sent you. SUPPORT THE SHOW Find out how you can become a part of the Skywalking Force and unlock this content right here. CONTACT US Instagram: http://instagram.com/skywalkingpod Twitter: https://twitter.com/SkywalkingPod Facebook: https://www.facebook.com/skywalkingthroughneverland Send emails to [email protected] follow us on Facebook. If you dug this episode, click over to iTunes| Stitcher| YouTubeand leave us a review! Never Land on Alderaan!