EPISODE · Jul 17, 2025 · 23 MIN
290. When NOT to Run Ads
from The Launch Lounge Podcast · host Salome Schillack
Ready to save thousands of dollars on Facebook ads by learning exactly when NOT to hit that "publish" button? 🚀 I'm sharing the five biggest mistakes I see course creators make with Meta ads - mistakes that cost my students thousands before they found me. Here's the truth: ads are like a fire hose that amplify whatever you already have. If your foundations aren't solid, you're not just wasting money, you're making your problems bigger and more expensive. This episode covers the critical timing mistakes that drain ad budgets, from launching ads without offering clarity to replacing organic marketing entirely with paid traffic. I'll walk you through real student examples, including one who spent $100,000 on ads but saw diminishing returns because their audience got colder over time. 🔥 In This Episode: Why clarity on your offer must come before any Meta ad spend The nurture sequence mistake that's ghosting your precious leads How to avoid burnout from organic marketing without killing results The "more eyeballs" fallacy that wastes thousands in ad spend Ready to build those essential foundations? Get my free resources at thelaunchlounge.com/podcast-freebie 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
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290. When NOT to Run Ads
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