290.Why Flat Fees Nearly Broke My Design Business

If you're still charging based on what you think your clients can afford… or afraid to raise your rates in case they push back… this episode is for you. I'm sharing one of my worst pricing mistakes from the early years, a commercial project that cost me hundreds of hours, drained my confidence, and taught me the hard way how damaging it is to undercharge. It's a story with no happy ending, but plenty of takeaways. In this episode, you'll hear: Why fixed fees can be risky if you don't track your time The real cost of avoiding the money conversation How underpricing attracts the wrong clients What finally helped me shift from hobbyist to CEO Plus, I'm inviting you to my free workshop: Priced to Profit — where I share the 3 pricing shifts that helped me raise my rates (without losing clients). Register at rebeccahay.com/profit   Episode Resources: Sign up for my Priced to Profit Workshop here! Episode 179: Pricing your design services with confidence Episode 46: Budgeting, Pricing your services, and attracting the right trades with Maia Roffey   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!