291. Alex Mather, Founder & CEO of Eternal

Today, I'm joined by Alex Mather, founder and CEO of Eternal.   Redesigning healthcare for the physically active, Eternal combines bloodwork, DEXA scans, VO2 max tests, MD consults, coaching, and more to support peak performance at every age.   In this episode, we discuss high-performance healthcare.   We also cover:   Finding joy in long-term health habits Offensive vs. defensive care strategies Alex's experiences at Strava and The Athletic   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Eternal's Website: https://eternal.co/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:15) Alex's Background: From Strava to The Athletic to Eternal (05:15) The Genesis of Eternal and Target Audience (08:00) Healthcare for the Health-Obsessed Population (13:00) The Eternal Product: Assessment and Strategy (16:00) Offense vs. Defense in Healthcare Approach (20:40) Building a Constellation of Experts (23:15) Performance as Prevention Philosophy (27:00) Big Rocks vs. Little Pebbles Strategy (31:00) Finding Joy in Long-Term Health Habits (36:00) Strategy and Intentional Goal Setting (38:15) Vision for the Future of Personalized Health (40:40) Next 12-18 Months and Expansion Plans (43:05) Conclusion