EPISODE · Apr 7, 2026 · 10 MIN
#291 - Lead Magnet vs. LTO: The 90-Day Experiment (Real Numbers)
from Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching · host Kate McKibbin
Should you run a lead magnet funnel or run ads direct to a low-ticket offer?I've been running an experiment over the last 90 days to find out. Same time period. Similar number of people. Same offer at the end.One was a lead magnet funnel. The other was a direct sales funnel.And I tracked everything: what we spent, what we made upfront, and how many people from each funnel went on to buy our other programs over 30, 60, and 90 days.If you've been wondering which funnel strategy is right for you—this episode is for you.I'm pulling back the curtain and sharing the real numbers. Which one was more profitable upfront? Which one converted better long-term? And which one is right for your business right now?Listen to find out.Want help setting up your funnel?DM us on Instagram: @hellofunnels
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#291 - Lead Magnet vs. LTO: The 90-Day Experiment (Real Numbers)
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