291 - Optimizing Your LinkedIn Profile with Donna Serdula

Many people copy-paste their resume to their LinkedIn profile, so the obvious question is… is that the kind of information that others are looking to find out about them? Tune in as Donna Serdula shares the right way to connect with people through LinkedIn - including a QR trick that not even Leigh knew about - and a heartbreaking story that will inspire you to live each day to the fullest. Key takeaways to listen for What sets successful entrepreneurs apart Should your LinkedIn profile look like a resume? How people choose their REALTORS Are business cards dead? Content you should post on LinkedIn About Donna Serdula Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume.  A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success.  In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com.  Connect with Donna Website: www.linkedin-makeover.com Podcast: Dream Big with Big Dreamers Linkedin: Donna Serdula Facebook: LinkedIn Makeover Instagram: @donnaserdula   Connect with Leigh Please subscribe to this podcast in iTunes or in the Podcasts App on your phone, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram or on Twitter or any social networks by clicking here. Subscribe to Leigh's other podcast Real Estate From The Rooftops! Sponsor If you're tired of doing real estate alone, enroll in  Leigh Brown University and be sure to use your special "CSIRE" discount code at checkout for $10 off your subscription.