291: Reconnect and Re-engage Your Studio's Email Subscribers

In this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky shares tips for creating effective re-engagement email campaigns for your music teaching business.What we discussed:What a re-engagement campaign is and how it's similar to a welcome sequenceIdeas for the 3-5 emails in a re-engagement campaign sequenceWhen to send re-engagement campaigns - when releasing a new lead magnet or changing your email cadenceWhy unsubscribes are actually a good thing during re-engagement campaignsTiming re-engagement campaigns before increasing email frequencyUsing September as a time to focus on email consistencyJaime challenges you to create a re-engagement campaign if you have an email list over 30 subscribers and you haven't emailed in 3-4 or more weeks. Re-engaging inactive subscribers can lead to new students, course signups, and more.Connect with Jaime:InstagramFacebookCallWithJaime.com