292 3 IVF Doc Superstars. The Cost and Reward of Being A Physician Media Brand. Drs. Aimee, Jeelani & Sekhon

3 fertility specialists have built massive digital brands with millions of collective followers.In this episode, Dr. Aimee Eyvazzadeh (The Egg Whisperer), Dr. Roohi Jeelani (CEO of Onto Health), and Dr. Lucky Sekhon (Partner at RMA New York) discuss how they embody the same raw talent but leverage their public profiles for very different aims.They dive into:How fertility physicians build celebrity-level digital brandsThe strategies behind maintaining a successful self-pay practicePursuing creative endeavors outside the clinic (like authoring a book)Scaling a clinic group and building a tech-enabled OB/GYN referral networkWhy Dr. Aimee added Juniper Genomics to her PGT roster