292 30% of Workshop Attendees Buy the $3,000 Course

Send us Fan MailStruggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elementsAmanda Quinn built Canada's largest women's-only fitness company from a single bootcamp in a park in 2008. Then, a decade in, she and her co-founder Laura closed it down and started over, teaching other women to become certified health and nutrition coaches instead.That decision turned into FitChicks Academy. In this episode, John sits down with Amanda to talk through how they actually built that, because the business model is more layered than it looks from the outside.They get into her bonus strategy, which she thinks about in a way most course creators don't. Her paid and free workshops are converting at around 30% when people show up, and the bonuses are a big part of why. She also talks through a new $49 challenge funnel she's testing right now, built on the logic that getting someone to go from free to $49 is a very different ask than free to $3,000.There's a good stretch on evergreen versus live funnels too. Amanda tried evergreen, found it was actually more work, and largely went back to live. But she has one certification that runs on a fixed monthly cycle and has converted consistently for two years, and she's not touching it.She's also got bigger plans in motion: a self-coaching membership, a physical food product line, and a 1,000-person live event in 2027. It's a fun conversation with someone who's clearly been building for a long time and knows where she's going next.Hope you enjoy it.Check out Amanda's work:🌐 https://fitchicksacademy.com/📸 https://www.instagram.com/fitchicksacademy/