#292 - Mappa il Territorio

from da Brand a Friend · host Robin Good

#292 - Mappa il TerritorioLo stesso studente/cliente della scorsa puntata mi ha chiesto come farsi notare, con un nuovo sito, in tempi rapidi, senza dover essere uno scrittore professionista. Il mio consiglio è stato: mappa il territorio.Che vuol dire?Mappare il territorio vuol dire indicizzare, catalogare, fare il censimento di tutte le risorse interessanti che ci sono in uno spazio (inteso come settore di business, nicchia di mercato, o anche in termini di un tema attorno al quale c’è forte interesse) Ad esempio:Who’s Who (Chi è Chi) di un certo settoreTutte le aziende che operano in un certo settore (esempi Barzaghi)Tutti gli eventi che riguardano un certo settoreRisorse varie utili ai tuoi clienti - organizzate e catalogateMedia (blogs, siti, podcast, radio, canali TV & YT, etc.) (esempio Ciuffetti)Strumenti e tool (app, software, attrezzi, etc)Perché farlo - quali sono i benefici?AutorevolezzaVisibilitàMaggiore competenzacosì comeNuove opportunità di monetizzazioneAlcuni esempi concreti:MicheleBarzaghi.itMarketing Strategico per FarmacieArredamenti per FarmacieCommercialisti per FarmacieCalendario Eventi per Farmacisti AlessandroCiuffetti.comProfessional Audio MasteringBest Resources for Music MixingBest Resources for Music ProductionMusicProducer.substack.com_______________Info Utili• Sostieni questo podcast:Ottieni feedback, ricevi consigli sul tuo progetto onlineEntra nella comunità di imprenditori indipendenti di Robin Goodhttps://Patreon.com/Robin_Good• Musica di questa puntata:"Stay Gold" by Birocratic - disponibile su Bandcamphttps://birocratic.bandcamp.com/track/stay-gold• Nella foto di copertina:In atterraggio. Fiumicino, Roma. 2022.• Dammi feedback:Critiche, commenti, suggerimenti, idee e domande unendoti al gruppo Telegram https://t.me/@RobinGoodPodcastFeedback• Ascolta e condividi questo podcast:https://www.spreaker.com/show/dabrandafriend• Seguimi su Telegram:https://t.me/RobinGoodItalia• TRUST-able Newsletter:Robingood.substack.com (ENG)Robingooditalia.substack.com (ITA)• Per info e richieste:[email protected]

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This episode was published on October 29, 2023.

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