292: No-Cost Marketing Strategies for Small Businesses with Natasha Buttler

"You can't sell a secret."  That's what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters. In this episode, we're talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns. Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools you're probably overlooking. What You'll Learn in This Episode: -> Proven, low-cost marketing strategies you can use as a small or medium-sized business. -> Why simple, repetitive strategies yield long-term success. -> How to optimise your Google Business Profile for free — and the one MISTAKE to avoid after setting up your profile. -> The hidden power of showing your face in your brand to create authentic connections. -> Networking made easy: Natasha's #1 tip to kick off events without the awkwardness. -> How batching content can save you time and energy. -> The secret to creating content your audience craves by listening to their questions and language. -> Why it's okay (and effective!) to repeat what works in your marketing. -> How to use niche messaging to speak directly to the right audience. -> Why the person using your product isn't always your ideal customer. -> Out-of-the-box strategies to elevate your social media game. Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Tradie Underwear: https://www.tradie.com/ Boost Marketing Services: https://boostmarketingservices.com.au/author/boostms/