292: Power Talk Friday: Summer Tannhauser - How to Leverage Pinterest for Your Interior Design Firm

Welcome to Power Talk Friday! I’m excited to introduce you to Summer Tannhauser, and I’m eager to hear what she can teach us about using Pinterest to grow an interior design business. She’s a Pinterest expert, a business coach, Mastermind leader, and a business/marketing mentor to female entrepreneurs who want to create an impact online through their personal brand and business. She has some really cool things going on now, like her Live More, Work Less business model, and blog series. We have touched on the world of Pinterest in earlier episodes: Ep. 209 with Leslie Carothers and Sam Henderson of Savour Partnership, and Ep. 223 with Allison Fannin. Today’s episode focuses on the ins and outs of this important platform and pulls back the curtain on Pinterest to show how web designers can use it to build our brand. Show highlights: Why Pinterest is a vehicle for growing your business locally Summer’s advice about using keywords about your location to draw people in and showcase your brand Setting up your Pinterest account and profile---Do’s and Don’t’s How to set up “rich pins” and validate them How rich pins bring people back to your website Start off with your business name in your profile, use keywords, location, your website, and a description of your business Have a minimum of 15 boards to show that your profile is complete Creating board titles using important keywords Going from a personal to business account: how to clean up or delete existing boards that don’t fit or promote your business How to fill your boards with a combination of other people’s boards and your own content Why some pins should be on multiple boards See what people are looking for to get great ideas for blog topics Change your perspective and think of Pinterest as a search engine and NOT a social media platform Summer’s advice for pinning people’s pins and following accounts to increase your engagement, if you have less than 100 followers “The first step is to make sure your website is updated and presents your brand well. There is no sense spending hours on Pinterest driving people to a website that’s a hot mess.” Focus more on your state name than city name, but include local town names on your profile and on boards Your Pinterest content will have people engaging long-term over time, so don’t focus on short-term events and happenings Getting consistent and active on Pinterest: Consider investing in a scheduling program so it can pin for you on a consistent basis Which platform is best for interior designers if you have limited time? Summer’s Live More, Work Less blog series, highlighting entrepreneurs who are making it work Resources: Her website: Summer Tannhauser Her free course: Free Pin Course Summer’s social media: Twitter - @summerktann Facebook Pinterest Instagram Tail Wind App (To use for Pinterest and social media scheduling)