293. Craig Gaffin on Scaling Innovation and ASC Strategy at Smith+Nephew

Episode breakdown:00:00 – Intro: Why ASCs Are Reshaping Medtech02:48 – Smith+Nephew’s Outpatient Playbook with Craig Gaffin06:00 – Why the Future Is Subscription-Based Devices10:31 – What Makes the Cori Robot Different15:22 – Capital Efficiency in Modern Medtech19:10 – Competing with Intuitive Surgical’s Platform Model24:44 – Craig on “Wi-Fi Money” and Recurring Revenue28:02 – How Smith+Nephew Uses Data to Win in ASCs32:17 – Building a Medtech Brand That VCs Respect35:48 – Innovating Without Burning Cash39:20 – Scaling Sales Without a Traditional Sales Force43:55 – Lessons from Medtech Turnarounds47:30 – Why Smith+Nephew Believes in Cori’s Potential51:40 – Private Equity, Growth, and Strategic Control55:29 – The Future of Robotics, Data, and Surgical Simplicity1:00:18 – Craig’s Advice for Medtech Founders1:03:45 – Final Thoughts: The Blueprint for a New Medtech EraShowpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtechAre you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.Subscribe to our Youtube Channelhttps://www.youtube.com/channel/UCGpL_rGt1LQJwinMq_K7gfgSubscribe to our LinkedIn Newsletterhttps://www.stateofmedtechpodcast.com/Follow The State of MedTech onLinkedIn https://www.linkedin.com/company/thestateofmedtechInstagram https://www.instagram.com/stateofmedtech/TikTok https://www.tiktok.com/@stateofmedtechX https://twitter.com/StateofMedTechFacebook https://www.facebook.com/stateofmedtech/Follow Omar M. Khateeb onLinkedIn https://www.linkedin.com/in/okhateeb/Instagram https://www.instagram.com/omar.m.khateeb/TikTok https://www.tiktok.com/@omarkhateebofficialX https://twitter.com/OmarMKhateebFacebook https://www.facebook.com/OmarMKhateeb/This podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisions.