293. Dr. Roozbeh Ghaffari, Co-Founder and CEO of Epicore

Today, I'm joined by Dr. Roozbeh Ghaffari, co-founder and CEO of Epicore Biosystems.   Epicore Biosystems makes a sweat-sensing wearable that monitors hydration, electrolytes, and other key biomarkers for performance, wellness, and industrial safety.   In this episode, we discuss the need for real-time hydration tracking.   We also cover:   Expanding from sports to workforce and wellness use Scaling biometric tech through enterprise partnerships Advancing biomarkers beyond hydration for full-body insights   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Epicore's Website: https://epicorebiosystems.com/  Epicore's LinkedIn: https://www.linkedin.com/company/epicore-biosystems/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:15) Roozbeh's Background and Epicore Overview (02:00) Evolution from Sports Performance to Broader Applications (04:15) The Need for Hydration Monitoring Technology (07:15) Product Portfolio and Partnership Strategy (10:20) Integration Challenges with Existing Wearables (13:00) Enterprise Partnership Structure and Scalability (16:45) Industrial Athletes vs Sports Performance Markets (21:25) Value Proposition for Industrial Safety Applications (24:40) Market Strategy: Sports vs Industrial Focus (27:40) Recent Funding and Connected Platform Development (31:25) Intersection with Longevity and Preventative Health (34:35) Future Roadmap and New Product Capabilities (37:05) Conclusion