293: Use Narratives in Your Content Marketing to Attract Music Students Online

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky continues the conversation on storytelling, this time focusing on weaving narratives into your content marketing efforts like blog posts, videos, and podcasts.Content marketing involves regularly publishing educational or entertaining content with the goal of attracting prospective students.Adding stories makes your content more engaging by giving the reader/viewer/listener an immersive experience.There are two types of examples you can use - fictionalized stories and real case studies.Jaime shares a sample story for a blog post teaching how to find middle C (and all the C's) on the piano.Action item:Think about an upcoming piece of content marketing you are creating. How could you incorporate more storytelling to better engage your audience?Connect with Jaime:Instagram @jaimeslutzkyFacebook @[email protected]