#294 Building a Digital Strategy
from Convenience Matters Hosted by NACS
Having an app is not a strategy, it's just one step in building a cohesive digital strategy to enhance the customer's experience. Find out what else makes up a digitally sophisticated brand. Related Links: Hathway Website Hosted by: Donovan Woods, Director of Operations, Fuels Institute and Chris Blasinsky, Content Strategist, NACS About our Guests: Matt Carinio, VP, Strategy, Hathway With 20 years of operations, R&D, product and marketing experience in the online and mobile space, Matt Carinio thrives on formulating executable solutions to complex problems. With proven methods that allow organizational leaders to successfully uncover challenges that they were unaware of or to just clarify ones that are already known, Matt's goal is always to make their business and them as individuals successful through the process of strategic planning and execution. Sam Herro, Director of Business Development, Hathway Sam Herro is the Director of Business Development at Hathway. In his role, he's tasked with growing Hathway's presence in the convenience store industry, working across Hathway's current convenience store clients. Prior to Hathway, Herro served as Director of Member Development at Study Groups and as Director of Retail at Kum & Go. For the past decade, he has sought innovative ways to change the how, what, and where of convenience. In his most recent roles, he has facilitated mastermind groups of top executives in the convenience industry in addition to leading the fueling innovation for one of the largest convenience retailers in the US.
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