294: Sell Both High and Low Ticket, Put Out Tons of Touches (Content Marketing), and Choose Course-Correction Over Perfectionism

What this episode covers

Sell Both High and Low Ticket Membership Cube: full price or payment plan Video Sales Tactics: just get them buying again Funnel, levels, conversions https://www.youtube.com/watch?v=JYmBR8JVMvs Content Marketing Touches Go the extra mile It's ok to look homemade and authentic Don't slow down (put out tons of podcasts and blog posts to see where you're at, restaurant menu mentality) Course Correction The Mirror: if someone criticizes you about something, they're secure about that themselves. Don't ignore $1000 because you're looking for $100,000 Repetitions, checklists and templates (move the raw materials around) -- same podcast interview questions, 3x3 for podcasting Be aware but still optimistic Quotes:                                                                                                                                    “Price doesn't matter that much. A lot of marketers obsess over the price, putting all their energy into thinking they'll have something really high-priced or really low-priced, and they don't give much thought to their offer, their package, or the problem it solves.” – Robert Plank “It's okay to look homemade and authentic, as long as you need to pump out a bunch of stuff.” – Robert Plank “If someone criticizes you about something, it's usually because they themselves are insecure about that thing.” – Robert Plank Takeaways: 05:57 Price doesn't matter as much as the value and problem-solving capability of your product. 07:18 Build a list of buyers by offering low-ticket items that get people to take action and spend money. 12:03 Don't let perfectionism stop you from putting out content - it's better to start and improve over time. 16:07 Consistently create content across multiple platforms to keep your audience engaged and growing. 24:57 Have both high-ticket and low-ticket offers in your product lineup to cater to different customer needs.