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#294 Vianoce ako značka episode artwork

Dec 19, 2025 35 min

#294 Vianoce ako značka

from Marketing v praxi Hosted by Levosphere - Naďa Kacera

Anka a Naďa sa v tejto epizóde rozprávajú o Vianociach ako o značke. Nie z učebníc, ale z vlastných spomienok, pocitov a skúseností. O tom, prečo Vianoce fungujú naprieč generáciami a prečo sú pre ľudí takým silným bodom zastavenia. V epizóde sa dozviete: s akými slovami, obrazmi, vôňami a zvukmi si Vianoce spájame a prečo sú také silné, či majú Vianoce svoje subbrandy a ako sa v čase „rebrandovali“, prečo ľudia Vianoce potrebujú a čo z nich robí najsilnejší brand roka. O slovách, obrazoch a emóciách, ktoré z Vianoc robia najsilnejší brand roka. 🎄✨ Epizóda, ktorá ukazuje, že aj Vianoce majú stratégiu a že rovnaké princípy rozhodujú o sile značiek aj v biznise.

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