294: Working With High-Impact Customers

If you want to grow your business, one of the best ways to do that is by selling to bigger, more sophisticated—or what we call "high impact"—customers. It is something we've helped our clients do, and done ourselves both in our own business and in the corporate high-tech roles we've had. But the path to selling to high impact clients isn't always easy or straightforward. It's not as simple as updating your LinkedIn profile and doubling your rates. You need to establish trust and credibility in that new market, all without alienating your existing clients and revenue streams. In this episode, we explore some of the ways to make that leap successfully.  You will discover: How to increase your income and impact while maintaining your integrity and values The role of continuing education (i.e. product improvement) in confidently charging more How to use the vision for your business to fuel your shift towards higher impact clients We also explore: creating premium products and packages, using client feedback to inform product roadmap, the importance of client communication in growing your business, authenticity in leadership, managing the fear of rejection that can come with a change in prices, and more. For the full show notes and transcript, visit https://besuperabound.com/podcast/294-working-with-high-impact-customers