EPISODE · Jun 29, 2026 · 57 MIN
295. I Went to Craft + Commerce. Here's Everything I Learned.
from On Your Terms®
If you've ever wondered what it's actually like to attend one of the best conferences in the online business space, I'm bringing you along this week. Every June, I pack my bags for Boise, Idaho to attend Kit's Craft + Commerce Conference, and this year I recorded real-time clips along the way so it would feel like we were just hanging out in the hallway together.This is officially my fifth Craft + Commerce, and in this episode I'm sharing my full recap: why I keep going back, what my week actually looked like behind the scenes, the tactical tips I'm already using in my own business, and the bigger mindset shifts I'm walking away with this year, including a few things I picked up from a private mastermind with James Clear. You'll also hear some of my favorite on-the-street interviews including a quick chat with Kit founder Nathan Barry.In this episode, you'll hear…Why I keep going back to Craft + Commerce every year, and why Boise (yes, Boise) might be part of the magicOn-the-street interviews with Mallory Rowan, Nathan Barry, Steve Kamb, and Barrett BrooksThree tactical takeaways from the conference, including Kit's new Signals feature and a workaround for connecting Substack and KitThe mindset shifts I'm walking away with around quality versus quantity, wanting something versus working for it, and finally feeling like I belongJames Clear's "category killer" concept, and the difference between his concentrated strike and tailwind marketing strategiesClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Get your first month of Kit free (affiliate link)Steve Kamb's book, How to Try AgainFollow Barrett Brooks on Instagram or visit barrettbrooks.com Follow Mallory Rowan on Instagram or visit malloryrowan.comGet Sam's weekly newsletter, Sam's SidebarIf you have a question you’d like Sam to answer on a future podcast episode, you can submit it here.Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's SubstackTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER
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295. I Went to Craft + Commerce. Here's Everything I Learned.
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