#295 - Jeremy Barbara, Sundays - How The Best Brands Scale Profitably Through Influencers

Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Jeremy Barbara and Sundays2. YouTube as an Effective Platform for Influencer Marketing3. Creating a Strategy for Influencer Campaigns4. Successful Influencer Campaign Examples5. Team Structure for Influencer Marketing6. Advertising on Different Platforms7. Tracking and Evaluating Influencer Campaign Performance8. Pricing and Budgeting for Influencer Marketing9. Testing Influencers and Building RelationshipsTimestamps03:23 Building influencer program: test, optimize, scale.05:52 Jeremy, variety of companies, strategy, influencers, products.11:00 Influencer marketing often starts with one person.12:23 How to find affordable channels.18:11 Influencer rates vary based on platform, agency. 20:14 Not all platforms are equal, be strategic.23:01 Using links, codes, surveys, and influencers to track YouTube video success.26:19 Driving clear CTAs with trackable campaigns.30:44 Coming up with unique creative.34:01 Limited time, optimize CPA, reach, influencers.38:10 TikTok Shop42:32 Understand audience demographics, come across opportunities naturally.44:15 Audience movement across channels signals influence.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jeremy Barbara - Head of Influencer Marketing at SundaysRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic