295. Sylvia Kang, Co-founder & CEO of Mira

Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira.   Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life.   In this episode, we discuss revolutionizing women's health management through hormones.   We also cover:   Breaking taboos in women's health Building the largest continuous hormone dataset Expanding from fertility to comprehensive wellness Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Mira's Website: https://miracare.com/  Instagram: www.instagram.com/mirafertility/  Tiktok: https://www.tiktok.com/@mirafertility  Facebook: https://www.facebook.com/mirafertility/  Youtube: https://www.youtube.com/c/MiraFertility  Podcast: Coming Soon on Apple Podcasts and Spotify    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:25) Sylvia's Background: From Pianist to Biomedical Engineering (02:30) The Gap in Women's Fertility and Hormone Education (04:00) Early Challenges Building in Women's Health (06:50) Consumer Reception and Community Building (08:45) Understanding Women's Health Problems Across Life Stages (12:25) Women's Health as Wellness Management (15:45) Building the World's Largest Hormone Dataset (20:20) Research Partnerships and Clinical Applications (22:15) Competition and Market Landscape in Hormone Tracking (24:45) Connecting Data to Actionable Solutions (30:05) Full-Stack Vision vs Focused Approach (32:40) Expanding Beyond Fertility to Comprehensive Women's Health (37:00) New Product Launch: Ultra Four Test (38:15) Conclusion