295: The Value of Credentials Now

Credentials offer more potential than ever to learners and to the organizations offering them. And learning businesses in particular are uniquely positioned to leverage them to address challenges and create opportunities for the people and industries they serve. In this episode of the Leading Learning Podcast, we share the key macrotrends making credentialing even more valuable today and what learning businesses may need to consider when offering credentials. We also break down and compare various types of credentials and their different purposes. Full show notes and a transcript are available at https://www.leadinglearning.com/episode295. We are grateful to our sponsor for this episode, BenchPrep. *** BenchPrep is an award-winning learning platform purpose-built to help learners feel confident and prepared to take difficult entrance, certification, and licensing tests by delivering an intuitive, efficient, and engaging study experience. BenchPrep helps you accelerate test prep revenue growth by offering the tools you need to create market-ready products and data to improve your content and understand learner behavior. Many of the world’s leading associations, credentialing bodies, test providers, and training companies trust BenchPrep to power their online study programs, including ACT, the Association of American Medical Colleges, CFA Institute, CompTIA, GMAC, McGraw-Hill Education, AccessLex, and more. More than 8 million learners have used BenchPrep to attain academic and professional success. To discover more, visit BenchPrep.