296. How To Get Press, Build Partnerships, and Grow Through Design Friendships

Four designers. One chance meeting. Unlimited opportunities. What started as a spontaneous trip to an industry event turned into a powerhouse partnership that's changing lives — both inside the design industry and in communities across the country. In this episode, I'm joined by the Designer Besties — Whitney Atkinson, Lori Johnson, Rhobin DelaCruz, and Nikki Watson — four talented creatives who have built more than just a friendship. Together, they've: Landed national press without hiring a publicist Created brand partnerships that amplify their visibility Launched a nonprofit transforming teacher lounges in schools nationwide Found ways to support each other through pricing questions, client challenges, and business pivots We talk about how they first met, why vulnerability was the key to building trust, and how each of them leverages the group's combined knowledge and network to grow their own businesses. You'll also hear tactical advice for getting your work featured in the media, building partnerships, and finding your own "design besties" no matter where you live. If you've ever felt isolated as an interior designer or wondered how to break into press opportunities, this episode will show you how collaboration can be your competitive advantage — and how friendship can be the best business strategy you've never tried.   Episode Resources: Help a Reporter Out Learn more about each guest at their website and follow them on Instagram @thedesignbesties Whitney Atkinson - Instagram Rhobin de la Cruz - Instagram Niki Watson - Instagram Lori Johnson - Instagram Episode 253: Trademarking your own product line as a designer with Whitney Atkinson Episode 238: When a Rebrand is right with Rhobin DelaCruz   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!