#296 - Jessica Young, Bubble Goods - Building a Marketplace for CPG Brands

Episode brought to you by More Staffing & Capital OneJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Bubble Goods2. The Journey of Jessica Young3. The Purpose of Bubble Goods4. Strategies and Features of Bubble Goods5. Marketing and Growth Strategies6. Customer and Brand Relationship7. Bubble Goods' Target Customer8. Importance of Curation in the MarketplaceTimestamps02:53 Jessicas start06:54 First teammember at Daily Harvest08:32 Seeking mentorship for navigating unfamiliar territory.12:48 Fast-paced startup, focus on product and growth.17:31 Supply and demand, sales, consumer overwhelm, discovery.19:15 Etsy-style marketplace for health food brands.24:30 Curation trend important for marketplace success.25:17 Brands expand sales through various online channels.31:01 New Naples pizzas flash frozen and shipped.33:29 Marketplaces benefit from promotion and brand alignment.38:11 Get brands, scale demand, grow.41:36 Submit under criteria, white background, Canva templates, easy flow.45:26 Promotion is invaluable for brand growth.47:54 High standards, transparency, brand partners, trust.49:21 Investing in brand story for ultimate conversion.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jessica Young - Founder of Bubble GoodsRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic