296: Take Control of Managing Your Demand Chain, with SEKO

Today I'm joined by SEKO Logistics, a global, market-leading provider of logistics services who are small enough to care, but big enough to scale, for shippers around the world. SEKO provides complete supply chain solutions, specializing in transportation, logistics, forwarding and warehousing. Powered by their innovative and customizable IT solutions, SEKO provide a seamless flow of information, giving their ever-growing customer base true supply chain visibility. With over 120 offices in 40 countries worldwide, the SEKO model enables customers to benefit from global implementation experience, coupled with vital in-country knowledge and service at the local level. Today Brian Bourke, Chief Growth Officer at SEKO Logistics, joins me to chat all about the company and exactly how they help their customers; supply chain visibility; the importance of customer satisfaction; and the increasing trend for using supply chain as a competitive advantage.   IN THIS EPISODE WE DISCUSS:   [07.30] Brian's career journey, and the huge growth that he's helped to drive at SEKO. "We doubled in a size [within a year]… it's a testament to our investment and expansion in ecommerce, ecommerce logistics, international ecommerce shipping, home delivery and last mile!" [09.29] An overview of SEKO Logistics – what they do and how they help their customers. "Wherever our clients are sourcing from, we can help them bring it into their home market. And, from there, it's all about connecting to ecommerce." [15.31] The exponential growth that SEKO experienced during the pandemic, and what they learned. "It used to be, clients in the same industry followed similar patterns. Well that's no longer the case. Everyone is unique: everyone's implementing different things at different times, launching new sourcing in new countries, slowing down their supply chain, speeding it up… all of these things are happening in real time." [19.53] SEKO Live's easy onboarding and implementation process, and the solutions' ideal customer. "It's a disjointed process. We want to create a seamless, integrated, on-brand and ultimately easy process." [22.15] A case study showing how SEKO Live helped a key customer to identify which vendor was causing the most service issues with their deliveries, so that they could be laser-focused in creating solutions that reduce returns and ultimately save money. "Having agile, nimble, flexible, responsive partners that can help you pivot has been ever more critical." [24.01] From strategic partnerships and acquisitions to the growth of e-commerce, the future for SEKO Logistics. "There's an ecosystem out there, and we should all leverage it… it's so important to partner with, and purchase from, best-in-class providers. Technology is critically important – but you don't need to do it all on your own anymore!" RESOURCES AND LINKS MENTIONED:   Want to dive in a little deeper? Head over to SEKO Logistics' website now to learn more and discover how they could help you. You can also connect with SEKO Logistics and keep up to date with everything they have going on over on LinkedIn, Twitter or Facebook, or you can connect with Brian on LinkedIn. You have your option, so take control of your demand chain today. If you enjoyed this episode, and are interested in learning more about the challenges and opportunities to be found in shipping, why not check out No Bullshipping with Hope White, one of our incredible live shows, that regularly features the key players, and their suppliers, that support both the global and domestic supply chain. And if you're thinking about how ecommerce has changed as we head into 2023, why not listen to 238: Year In Review, featuring journalist and logistics tech expert Eric Johnson - what a year 2022 has been! Check out our other podcasts HERE.