296. The 3 Marketing Rules We Broke in Q2 (And You Should Too)

In your business, marketing is the department that changes the fastest. That means the marketing strategy that worked six months ago is already outdated. So what can you do about it? In this episode, Emma breaks down three major shifts Ninety Five Media made during Q2 of 2026 to adapt to a faster, more unpredictable marketing landscape. These changes offer a practical framework for creating more relevant content, making stronger decisions, and using your team's time more effectively. You'll learn why content calendars should be treated as living documents while your strategy stays firmly connected to your goals. Emma also explains why reporting more numbers does not necessarily create more value. Instead, it's about adding context, insight, and clear next steps to make marketing data far more actionable. Whether you lead a marketing team or manage your own content, these lessons will help you identify outdated processes, move faster, and combine proven marketing strategy with new technology.   Listen in as Emma explains: Why you need to leave room in your content calendar to adapt How context turns data into actionable business insights Why you should use AI to create capacity for your team, not replace expertise And much, much more!   🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today:  https://courses.ninetyfivemedia.co/95-ai    Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media