296: The Roofing SEO School with Dima Sobovoy

In the world of Google, SEO is everything. It is vitally important in the roofing industry, and there are scammers everywhere who will promise the moon in terms of your SEO and prey on hardworking roofing business owners. There is a better way to handle your SEO, and today’s show will help you understand the system better. My guest has wisdom and insights galore about SEO, and he’s a great guy that I’m excited to welcome to the show. Join us to learn more!Dima Sobovoy is the CEO and founder of Roofing SEO School, which teaches roofing contractors how to do SEO in-house instead of relying on third-party sources to generate online leads. Dima was born in an independent Ukraine and immigrated with his family to the US as a teenager. After marrying and starting his family, Dima wanted more than the 9-5 life and trading his time for money, and he was convinced that specializing in SEO was the best path forward to achieve his goals. Now he spends his time teaching roofing contractors how to be in control of their lead generation and have more freedom and independence in their digital presence.  What you’ll hear in this episode:The story of Dima, his background, and SEO SchoolWhy Dima settled on the roofing industry for his specialization and schoolA basic understanding of SEO (search engine optimization) and why it is importantThe three biggest mistakes contractors make regarding SEOThe strategy around ”money keywords,” which begins with identifying clear goalsHow to target both the low-hanging fruit AND big whales with SEOThe SEO secret that no one talks aboutHow to get ranked in GMB (Google My Business) and appear in Google MapsWhy Dima says SEO is NOT really all about contentWhy backlinks are important in SEOWhat Dima’s Roofing SEO School can do for your roofing businessFrom Dima: An insider’s look at what is going on in Ukraine right nowResourcesConnect with Dave:Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.  Download my FREE 1-Page Business Plan template at www.theroofershow.com.  Contact me about one-on-one coaching at www.theroofercoach.com.  Check Out My NEW Website: The Roofer CoachText Me @ (510) 612-1450 – Say Hi!I would love to hear your feedback, pros & cons!**Please leave me a review on iTunes!**~Please Share My Podcast With Other Contractors~Vetted Sponsors of the Roofer ShowCheck out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershowTee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with  https://www.callruby.com/roofer .Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads -  Peakleads.io.Set and forget your estimate follow-up with John DeLaurier’s automation app Proline." Go to useproline.com/dave50