296 - The Sustainability Series: Marketing Smarter (Part 3/4)

In this third episode of the Sustainability Series, I’m diving into one of the biggest time and energy drains for photographers: marketing. Let’s face it—hunting for clients can feel like an endless Easter egg hunt. But what if, instead of searching for golden eggs, you focused on finding a golden goose?In this episode, I share how I created a portrait membership that became my golden goose—a predictable, recurring revenue stream that reduced my marketing workload and made my business more sustainable. Whether it’s memberships, school portraits, or partnerships, the goal is to build systems that decrease your reliance on constant client-hunting and give you more time to focus on what matters most.If you’re ready to spend less time chasing clients and more time building a business that supports your life, this episode will give you the inspiration and strategies to get started.Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!