EPISODE · Mar 27, 2026 · 16 MIN
296 - What You’re Missing If You Don’t Have This One System
from Become Your Own Boss: Tips for Starting and Growing Your Own Small Business · host Monica Allen
What if the real reason your business isn’t growing has nothing to do with your product but everything to do with how you manage relationships?In this episode, Monica Allen shares a behind-the-scenes look at a major shift in her business: migrating over 90,000 contacts to a new CRM system and the powerful lessons that come with it. She challenges business owners to rethink how they connect with customers and why consistency matters more than ever. This isn’t about tech. It’s about building lasting relationships that drive real growth. If you’ve been relying on memory, social media, or scattered systems, this conversation will change how you operate.Episode Quote: It is not your customer's job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you. ~Patricia FrippWhat you will learn in this episodeHow to build stronger customer relationships at scaleHow to stay consistent so your audience doesn’t forget youHow to capture and organize leads the right wayHow to follow up effectively without extra effortHow to stop leaving money on the table in your businessHow to create a clear customer journey that convertsEpisode Sponsor - Zeus' Closet Business PackagesUse BOSS20 to save 20% off business packagesHelpful Entrepreneurial Resources from Become Your Own BossSign Up for the Level Up Living NewsletterKICKSTART YOUR BUSINESS PROGRAMMonica's FREE ebook: 11 Essential Secrets for Small Business SuccessGet your Become Your Own Boss Planner
What this episode covers
What if the real reason your business isn’t growing has nothing to do with your product but everything to do with how you manage relationships?In this episode, Monica Allen shares a behind-the-scenes look at a major shift in her business: migrating over 90,000 contacts to a new CRM system and the powerful lessons that come with it. She challenges business owners to rethink how they connect with customers and why consistency matters more than ever. This isn’t about tech. It’s about building lasting relationships that drive real growth. If you’ve been relying on memory, social media, or scattered systems, this conversation will change how you operate.Episode Quote: It is not your customer's job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you. ~Patricia FrippWhat you will learn in this episodeHow to build stronger customer relationships at scaleHow to stay consistent so your audience doesn’t forget youHow to capture and organize leads the right wayHow to follow up effectively without extra effortHow to stop leaving money on the table in your businessHow to create a clear customer journey that convertsEpisode Sponsor - Zeus' Closet Business PackagesUse BOSS20 to save 20% off business packagesHelpful Entrepreneurial Resources from Become Your Own BossSign Up for the Level Up Living NewsletterKICKSTART YOUR BUSINESS PROGRAMMonica's FREE ebook: 11 Essential Secrets for Small Business SuccessGet your Become Your Own Boss Planner
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296 - What You’re Missing If You Don’t Have This One System
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