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297. Dan Sullivan | The Greater Game episode artwork

Sep 17, 2026 41 min

297. Dan Sullivan | The Greater Game

from BookThinkers: Life-Changing Books Hosted by BookThinkers

In today’s episode, we have the pleasure to interview Dan Sullivan, co-author of The Greater Game. Dan is the founder and president of Strategic Coach, where he has spent more than 50 years helping entrepreneurs achieve greater success and freedom. More than 25,000 entrepreneurs have participated in Strategic Coach, and Dan has authored over 40 publications, including the bestselling book Who Not How. In this episode, you’ll learn why your customers can tell you more about the future of your business than your competitors, how to identify the few activities that deserve your time and build a team around everything else, and what separates entrepreneurs who continue growing from those who eventually settle into cruise control. Dan also explains why many entrepreneurs create demanding jobs instead of actual companies, how a book can become a salesperson working for you around the clock, and why he’s approaching The Greater Game as a 25-year pursuit of 100x growth. Now get ready to learn and enjoy this incredible conversation with Dan Sullivan.

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297. Dan Sullivan | The Greater Game

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This episode is 41 minutes long.

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This episode was published on September 17, 2026.

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