297. Mobile Marketing in 2025: What Still Works (and What’s Dead)

from Deconstructor of Fun · host Deconstructor of Fun

In this Deconstructor of Fun podcast, Mishka Katkoff sits down with three of the sharpest minds in growth: Josh Chandley (Wildcard Games), Warren Woodward (Uptick), and Paul Bowen (StreamElements) to dissect the state of user acquisition in 2025.STATE OF CREATIVES Report: https://tinyurl.com/393d9rumChapters: 02:00 Is UA Dead or Just Evolved?07:00 The Real Impact of IDFA Deprecation13:00 Time Spent vs Installs: The New Market Reality18:00 AppLovin: Apex Predator of Ad Tech27:00 Attribution Fraud and Click Link Hijacking34:00 Why AppLovin Keeps Winning39:00 Can Unity’s Vector Compete?48:00 Unity’s Strategy, PR Games & Technical Hurdles57:00 Building a Modern Growth Org01:06:00 Creative Production as the Last Lever01:13:00 Fake Ads, Clickbait, and Mad Men01:19:00 Closing Advice for Growth Teams in 2025

Episode metadata supplied by the publisher feed · Published Jul 28, 2025

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297. Mobile Marketing in 2025: What Still Works (and What’s Dead)

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