#297 Navigating Supply Chain Disruption: A Conversation with First Insight and The Rockport Company

Inflation and supply chain shortages will continue through the rest of 2021 and likely into the new year with consumer demand outpacing supply. The Rockport Company is leveraging First Insight's predictive analytics solution and real-time voice-of-customer price elasticity data to optimize their assortments and pricing to effectively navigate the supply chain disruption and inflation resulting from the COVID-19 pandemic. Hear from Lisa Laich, Chief Marketing Officer and Steven Holt, President at The Rockport Company, and Jim Shea, Chief Commercial Officer of First Insight, one of the world's leading Experience Management (XM) platforms that empowers companies to incorporate the Voice of the Customer through the use of online consumer engagement tools.