297 REI Decision Making Has Changed. Dr. Maria Costantini-Ferrando

Patients are coming into fertility appointments more informed than ever.They’ve talked to ChatGPT, researched their treatment options, and sometimes even come in with an idea of what they think their doctor should recommend.So what does that mean for the REI?That’s the question Dr. Maria Costantini explores. She’s a Partner REI and Medical Director at RMA, and she believes self-awareness may be one of the most important tools physicians have as the patient-physician relationship changes.We dive into:Why patient self-education is reshaping fertility careHow technology is changing physician decision makingDr. Costantini’s belief that self-awareness may prevent provider burnoutThe balance between authoritative and collaborative consultationsRMA’s new AI and how it supports the patient journeyAI may be changing what patients bring into the exam room, but Dr. Costantini argues that how physicians respond may come down to something much more human.