#297: What the sport of Triathlon can be, T100 CEO, Sam Renouf.

In this episode, Tom Walker sits down with T100 CEO and former GB triathlete Sam Renouf to explore how the PTO and T100 World Tour are reshaping the sport of triathlon. Sam shares the origin story of T100, why the sport has far more potential than it’s ever realised, and how elevating professional athletes is key to its future.They discuss the challenges of building a world-class global tour, what it takes to compete with major sports like F1 and the NFL, and how Sam’s own athletic background shapes the way T100 designs its events. The conversation also dives into the new race format, athlete participation, and what age-groupers can expect from the growing T100 calendar.A fast, insightful look into what triathlon is today—and what it can become.If you're interested in how to 'disrupt' spaces, listen in to the show!