298: Behind the scenes of launching ConvertKit's rebrand to Kit

Femke and Charli dive into the experience of rebranding ConvertKit into Kit. Charli shares a behind-the-scenes look at launch day and the rebranding process, including what didn’t make it into the final launch but is on the roadmap, as well as key lessons learned and what could have been done differently. Timestamps: 0:33 - Intro & Life Update 3:32 - How did it feel when the rebrand was finally complete? 5:26 - What was the public’s reaction? Walk us through the launch day—how did it unfold? 9:33 - Reflecting on the yoga retreat... 13:06 - How did the collaborating agency contribute to the launch? Or was it the Kit team handling the rollout? 18:57 - Can you share the process behind the rebrand and the driving initiative? 21:37 - What didn’t make it into this launch but is on the to-do list? 22:00 - Lessons learned—what would you have done differently throughout the process? Show links: Femke’s course “Product strategy for designers” Share your topic suggestions for the show with us at [email protected]