298 How to Respond to the Too Early "What's it cost?" Question

Many prospects don't want to abide by our timetable. They want to know what the price is, before we are ready to go there.  How you respond makes the difference between annoying them, giving them a price that seems unreasonable for them, OR helping them realize you need to learn more about what they really want so that you can give them the best price. In this episode you'll hear several examples of exactly what to say to get them talking, so you can present price in a way where you have developed value way higher than the price.