298. Re-Record or Optimize? Here's What to Do With Outdated Podcast Episodes

You’ve hit publish on over 100 episodes, and within that time, you’ve most likely made some pivots in your podcast and business. Your messaging has changed, you have a new ideal listener, or your offers have changed. Now, you may be wondering what to do with your outdated episodes. If your older podcast episodes point to offers that no longer exist or speak to listeners who are no longer your target audience, do you scrap the episodes, re-record and update them, or leave them alone? That’s exactly what I’m talking about in today’s episode! One of my clients recently asked this question as she’s published over 300 episodes, but wasn’t sure what to do about the older ones that point new listeners to old offers. I answer this question and break down 3 options you have for repurposing your old podcast episodes. In this episode, I'm giving you all the tea on:What to do with outdated podcast episodesWhy it doesn’t always make sense to optimize, re-record, or update the episode links3 ways to repurpose old podcast episodesResources Mentioned in Today's Episode:Join the Evergreen Marketing Era NewsletterEvergreen Marketing Accelerator – Join the waitlist to be the first to know when the doors reopen and access exclusive bonuses!Related Episodes and Blog Posts:Episode 63: Podcast Metrics that Matter When You're Podcasting for Your Business (Original Episode) Episode 290: How Do I Know if My Podcast is Successful? 7 Podcast Metrics Every Business Owner Needs to Track to Measure Podcast Success (Updated Episode) Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode298/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: [email protected]: www.mamaturnedmompreneur.com