298. Scott Hickle, Co-Founder and CEO of Throne

Today, I'm joined by Scott Hickle, co-founder and CEO of Throne. Leveraging AI and computer vision, Throne's clip-on toilet device analyzes waste to provide real-time insights into gut health, hydration, and urinary function. In this episode, we discuss the future of health tracking through smart hardware. We also cover: Breaking through the bathroom stigma Advancing gut-focused healthtech Pursuing cancer detection   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Throne's Website: https://thronescience.com/  Throne's X (Twitter): https://x.com/thronescience   Throne's Instagram: www.instagram.com/thronescience/  Scott's X (Twitter): https://x.com/scotthickle    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:50) Scott's Background and Throne Overview  (01:58) Breaking Through Bathroom Stigma (05:30) Technology Barriers and User Experience Challenges  (09:40) From Poker Game Joke to Serious Health Innovation  (14:48) Cancer Detection Potential and Lifesaving Applications  (17:30) Funding and Mass Production Roadmap  (20:35) AI Models and Computer Vision Accuracy  (25:20) Revolutionizing Medical Assessment Standards  (26:50) Branding Strategy and Market Education  (30:55) Building Authentic Health Brand with Humor  (34:50) Third Wave Health Tracking and Market Positioning  (38:00) Pre-Launch Preparation and Product Development  (40:35) Conclusion