298. Segmentation Is Dead. Long Live Personalization!

What this episode covers

In this episode, we unpack how today’s biggest mobile publishers are ditching segmentation in favor of experimentation at scale, what Apple’s privacy-first approach means to running LTV-focused live ops, and why personalization is no longer a “nice to have” but a competitive weapon.Who better to answer the questions than the founding team of Metica, Phil Mohr, Puli Liyanagama, and Justin Stolzenberg?These aren’t your average startup bros. We’re talking about the same crew that built Comify (acquired by King), then DataTiger (acquired by Apple), and now they’re back with a third act: Metica, a machine learning-powered platform tackling LiveOps personalization, blended ROAS optimization, and bid floor automation.Check out the STATE OF CREATIVES: https://tinyurl.com/393d9rum03:27 The Evolution of Data Analytics in Gaming 11:00 Metica and Its Purpose15:24 The Growth Loop24:44 Personalization at Scale: The Future of Gaming 33:21 Practical Applications in Game Development 43:08 Timing and Strategy 44:53 Future Roadmap

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How long is this episode of Deconstructor of Fun?

This episode is 51 minutes long.

When was this Deconstructor of Fun episode published?

This episode was published on August 4, 2025.

What is this episode about?

In this episode, we unpack how today’s biggest mobile publishers are ditching segmentation in favor of experimentation at scale, what Apple’s privacy-first approach means to running LTV-focused live ops, and why personalization is no longer a “nice...

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