298 – The Psychology of Fandom with April Seifert

Fandom is more than the hard-core fans that bleed their team’s colors. To hear all about it, we spoke with April Seifert, President and Data Scientist at Sprocket CX and Fautor Labs. She shared details of the 8 fan segments and the opportunities for deeper engagement across segments in all levels of sports.   Links: Link to white paper: https://www.fautorlabs.com/the-psychology-of-fandom  Fautor Labs website:https://www.fautorlabs.com/  Rachel Goodger/CrowdIQ episode: https://podcast.daktronics.com/e/capturing-and-learning-from-live-event-audiences-with-crowdiq-s-rachel-goodger/