EPISODE · Nov 30, 2023 · 43 MIN
#299 - Ben Sharf, Platter - How To Build A Storefront To Convert Millions In Sales
from DTC POD: How The Best Brands Are Built · host Blaine Bolus, Ben Sharf
Episode brought to you by More Staffing & Capital OneNeed a new business card? Get in touch with our friend at Capital One Heather Clohessy - [email protected] 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Shopify's Ecosystem of Apps2. Home page experience3. Cart and Checkout4. Tools and Strategies provided by Platter5. Importance of Social Proof in E-Commerce6. Recommendations for Brands7. What to build natively into platformTimestamps00:00 App ecosystem within Shopify05:37 Left Gopuff, started Platter, focused on pain points.09:25 Key ways to get your site to convert better.13:45 Importance of ecommerce frameworks and targeting strategies.15:34 Upmarket components, operational efficiencies, debunking myths in storefronts.20:17 Discussing value, tools, and purpose for store owners.22:10 Native integration gamifies shopping to boost sales.28:40 Social proof and user experience crucial for conversion.33:18 Limited budget means trusting our expertise upfront.35:23 Focus on proper onboarding for successful transitions.40:12 Challenges in scaling customer success and prioritizing.42:00 Ambitious product launch, social connection.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Ben Sharf - Co-Founder at PlatterRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic
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What this episode covers
Ben Sharf is the Co-founder of Platter, a storefront accelerator for Shopify brands, uniting all the highest converting apps and widgets into a single platform. Prior to starting Platter, Ben worked at GoPuff, specializing in collaborating in last mile delivery for major e-commerce & CPG brands. He is also an Angel Investor and Co-Host of the Turning Pro podcast.
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#299 - Ben Sharf, Platter - How To Build A Storefront To Convert Millions In Sales
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