299. Ditching One-and-Done Projects: How This $500K Agency Retains Clients for 3 Years

Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years. In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments. Jasmine’s 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients, positions her branding services to mirror other recurring business essentials like accounting or ad spend, and crafts a seamless offer suite that makes re-signing the obvious next step. If you’ve ever wondered how to make your services feel non-negotiable—and keep clients coming back before the ink on their last contract dries—this episode is your blueprint. Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠ Connect with Jasmine: https://highflierpowerhouse.com/ Brand Your Way Podcast: https://highflierpowerhouse.com/podcast Instagram: @highflierpowerhouse Check out these previous episodes: Vix Meldrew: https://open.spotify.com/episode/5BuvLZyQ248XvE617A0Qza?si=HGoUOINtRVuVLnCVyrPQ1w Dielle Charon: https://open.spotify.com/episode/1DVYuNvm9LPYLKMynho1sX?si=5Lc8dUVPSKWM0Fz-LLfaAQ Gina Knox: https://open.spotify.com/episode/1QxGwImYtlzCEMUDxh6BCg?si=iLfAi6hkScKvvxZbroOMzw Megan Yelaney: https://open.spotify.com/episode/475yAYLpMF33pmaWo9MJJX?si=JAS-vWfQSrWwuUzFW7St6w Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠ & ⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices