299: From Offsets to Insets – Enabling a New Value Stream for Farmers with Tom Ryan, President of Truterra

Tom Ryan is a 23-year veteran of the Land O'Lakes, Inc. federated system. Tom has held multiple leadership roles in sales, agronomy, marketing and operations across Land O'Lakes. Prior to joining Truterra, Tom headed WinField United's business operations team including customer experience, business analytics and data science. Tom also led WinField United's Strategic Retail Alliance efforts executing partnerships, alliances and joint ventures across WinField United's aligned retail network. Tom currently serves as the President of Truterra, Land O'Lakes' sustainability division focused on creating new value streams by driving farmer adoption of climate-smart practices and forging customer connections between farmers, ag retailers, Food and CPG companies. Tom has a strong track record as an executive with industry-spanning experience in agronomy and ag retailer services. He is also an active partner and multi-generation farmer who practices sustainability and soil health practices on his own farm in southwest Minnesota.  Links: Truterra Website Tom on LinkedIn Rate & Review the NEW Spotify Feed   Sponsor: This episode is presented by MyLand. Learn more at MyLand.ag. Check out our interview with Dane.