299. James Hay (Barrows Connected Store) and Georgia Riley (John Lewis Partnership): Next-Gen Store Touchpoints (Live from John Lewis Bluewater Store)

This podcast was filmed live from John Lewis' Partnership's Bluewater store in Dartford, Greater London. You can watch the video here: https://youtu.be/-9bCupRp5ao and behind the scenes here: https://www.instagram.com/p/DT--fTpjcVM/?img_index=1&igsh=MWNwcmVyOHZrN2p2Zg==   We are joined by John Lewis' In-Store Retail Strategy & Development Manager Georgia Riley and Barrows Connected Store's CEO James Hay to speak about how they've partnered to create a next generation Store Experience with their digital touchpoints (formerly known as screens) and how that ultimately benefits brands, consumers and the Retailer.   Tune in to hear about:  John Lewis' heritage and their vision to have the store as a destination Barrows Connected Store's bet on digital touchpoints The story behind their partnership and hurdles they had to face How these touchpoint are integrated in customer journeys and brand campaigns embedded in Retail Media The future of digital touchpoints and potential forays in FMCG